Avoid Ads Above the Fold

What is the effect of Ads Above the Fold in SEO factor?

Avoid Ads Above the Fold for SEO Ranking

A site with limited content but unlimited number of ads are penalized by Google. When the user approach a website, they want to see the content right away, rather than scrolling down the page past a slew of ads. Googles "Page Layout Algorithm" has clearly stated it as "Sites that don"™t have much content "above-the-fold" and dedicates a large fraction of the site"™s initial screen real estate to ads, then the site may not rank as highly going forward."

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Google Ranking Factors