What is the importance of in SEO factor? for SEO Ranking Microformats is an initiative introduced to create and support a common set of schemas for structured data markup on web pages. It can be used in your web page to change the presentation of your website in SERP. This microformats can be used to display the rating, publication date, time etc., of your webpage/blogs. Web pages supporting these microformats ranks higher than the pages without rich snippets. is an important ranking factor to get higher SERP CTR.

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Google Ranking Factors