Image Alt Tag

What is the importance of Image Alt Tag in SEO factor?

Image Alt Tag for SEO Ranking

Image Alt Tag is an alternative text to an image. It is a way of describing the image. Using Alternative text for images is a positive SEO ranking signal. The Alt text should contain the main keyword that describes the image. Keep the alt text short and descriptive. Don't stuff keywords in the alt text. This may negatively influence your site.

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Google Ranking Factors