What is the importance of Using Keywords in Domain Name?
Keyword appearing in the domain name is one of the important ranking factor, but the influencing factor has reduced considering the importance it had before. Main keyword in the domain name can actually increase the relevancy signal of the website.
For example: bforball.com
Here the keyword "b for ball" is in the domain name itself. So when we browse for the keyword "bforball", the domain name bforball.com gets more relevancy signal.