What is the importance of Page Loading Speed via HTML in SEO factor?
Page speed measures the loading time or speed of the web page. Page loading speed is one of the factor that has been used in the Google ranking algorithm. Page loading speed is important in assessing the performance of a site. Based on your pages code and file size, both Google and Bing estimates the ranking factor of a website. Also, slow loading sites will not enhance user experience which may negatively influence your page rank.