What is the importance of Avoiding Too Much Reciprocal Links in SEO factor?
Reciprocal links is the exchanging of links between two website owners reaching to an agreement that both provides a hyperlink to each other in their website. Reciprocal Links was one of the SEO strategy earlier. But now, "Excessive link exchanging" would negatively impact a site's ranking in search results. The concept of "Link to me and I'll link to you", especially for the sake of cross-linking would abruptly reduce the website's popularity.
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