Keyword Density

What is the importance of Keyword Density in SEO factor?

Keyword Density for SEO Ranking

Keyword density is the percentage of times, a keyword is used in a web page out of total number of words used in the page. Google takes the keyword density as a factor to determine the subject of a web page and find whether the page is relevant to the specified keyword. It is one of the on-page optimization SEO factor that adds value to a website. Using the same keyword too many number of times can lead to negative influence.The optimal keyword density percentage would be in the range of 3 to 5 % for a web page with 100 words.

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Google Ranking Factors