301 Redirect Links

What is the importance of 301 Redirect Links in SEO factor?

301 Redirect Links for SEO Ranking

A 301 Redirect is used when a page is moved to a new location. It is the best redirect compared to other redirects. 301 Redirect is an important SEO tactic since, it passes 90-99% of the link juice to the new redirected page.

Links of the webpage from the redirects may lose a little bit of importance than providing the direct link.
But Matt Cutts says, "Sometimes, 301 is similar to direct link".

Related Topics

Google Ranking Factors