Links from Real Sites vs. Splogs

What is the importance of Links from Real Sites in SEO factor?

Links from Real Sites for SEO Ranking

As the blog networks has been developing rapidly over the years, Google prefers to give more weight for the links coming from the real blogs rather than from the fake one. Brand and user-interaction are the two important signals used to differentiate the two real links and splog links.

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Google Ranking Factors