How to calculate bdi (brand development index)?
BDI is called as Brand Development Index. It is used to measure the performance of a brand among certain group of customers and comparing it with its average performance among all the other customers.
Formula for BDI Calculation:
BDI = (Percentage of Brand to Total Sales in a Region / Total Population of Market Region ) x 100
Let us consider the percentage of sales of a brand is 30% in an area where 50% people live.
Step 1: Let us consider the given values,
Percentage of Brand Sales = 30
Percentage of Population in the region = 50
Step 2: Substituting the values in the formula,
= (30 / 50 ) x 100
= (3/5) x 100
Hence, 60% is the Brand Development Index (BDI).